  We give a detailed microscopic derivation of gauge and stringy instanton
generated superpotentials for gauge theories living on D3-branes at
Z_3-orientifold singularities. Gauge instantons are generated by D(-1)-branes
and lead to Affleck, Dine and Seiberg (ADS) like superpotentials in the
effective N=1 gauge theories with three generations of bifundamental and
anti/symmetric matter. Stringy instanton effects are generated by Euclidean
ED3-branes wrapping four-cycles on T^6/\Z_3. They give rise to Majorana masses
in one case and non-renormalizable superpotentials for the other cases. Finally
we determine the conditions under which ADS like superpotentials are generated
in N=1 gauge theories with adjoints, fundamentals, symmetric and antisymmetric
chiral matter.
